Client 2 – Financial Services
For this example I started building out the new campaigns in May 2017, with the client keen to increase leads and reduce the cost per lead. They were averaging 19 leads per month at a cost per lead of £73. Once my new campaigns went live performance started to pick up in May 2017, and then really accelerated from June onwards. The average number of monthly leads I generated for them increased to 117 between June and October 2017, with the average CPL falling to just £30. Needless to say, they were delighted.
- My new campaigns launched in May 2017
- Leads increased by 518% comparing April 2017 to October 2017
- Cost Per Lead (CPL) fell by 59% comparing April 2017 to October 2018